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Vegetarianism:  Movement or Moment?
by Donna Maurer, Ph.D.
Vegetarianism seems to be increasing in popularity and acceptance in the U.S. and Canada, yet, quite surprisingly, the percentage of the population practicing vegetarian diets has not changed dramatically over the past 30 years.  Vegetarianism:  Movement or Moment? is the first book to consider this movement on a broad scale from a social science perspective.
While this book takes into account the unique history of American vegetarianism and the various reasons why people adopt vegetarian diets, it focuses on how movement leaders' beliefs regarding the dynamics of social change contribute to the selection of particular strategies for attracting people to vegetarianism.  In the context of this focus, Vegetarianism: Movement or Moment? highlights several controversies that have emerged in nutrition and the popular media over the past 30 years.
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The author, Donna Maurer, is a sociologist (Ph.D., 1997).  She became an ovo-lacto vegetarian in 1985 and adopted a vegan lifestyle in 1995.  She works as an academic editor and teaches online courses for the University of Maryland University College, where she is an adjunct associate professor of sociology.
Read a review of the book by Jack Norris, President of Vegan Outreach
Click here to purchase Vegetarianism: Movement or Moment? from
Read a review of the book in the Oct. 2002 edition of the Vegetarians in Paradise newsletter
Read a review of the book by Erik Marcus, author of Vegan: The New Ethics of Eating
Read an article by Donna Maurer that appeared in the Aug. 2002 issue of Satya
Vegetarianism: Movement or Moment? provides a fresh examination of vegetarianism from a sociological rather than a dietary perspective.
Esther M. Trepal, RD, MS, CDN, from review in the Journal of Nutrition Education and Behavior, 2003
Maurer is unique in using sociological methodology and language to explore the status of the contemporary vegetarian movement and the challenges it faces.  Vegetarianism: Movement or Moment may therefore provide essential grounding for the movement as it searches for new and better ways to effect change.
Matt Thomas, from review in Veg News, July/August 2003
Maurer's book, a result of several years of study as both an observer and participant of the movement, is an important contribution to a basic understanding of the goals, strategies, and relative success and lack of success of the contemporary movement.
Brian Klocke, from review in Contemporary Sociology, 2003